Evelyn × First Team

You've Learned the Business.Now Let's Build the Business.

You've already spent time learning the forms, understanding the process, and getting real-world experience through leases.

The next chapter isn't about starting over.

It's about creating consistent lead flow, building a real pipeline, and having the mentorship and support to turn what you already know into clients, closings, and income.

See What We Could Build

What I Heard

You're Not Looking for Another Place to Hang Your License.

What stood out to me during our conversation was that you weren't asking for another library of classes or another collection of software logins.

You were asking a much more important question: "How do I actually build the business?"

"I think it's just more like building my business."
— Evelyn

Mentorship

Someone you can actually call when you need direction.

Lead Flow

A plan for creating more conversations and opportunities instead of waiting for business to appear.

Structure

Clear priorities so you know what activities deserve your time.

Support

Help moving from idea → implementation → result.

That's exactly the conversation I want to have with you.

What You Bring

You're Not Starting From Zero.

Real estate may be the newer part of your professional life. Professionalism isn't.

  • Event PlanningClient experience, organization, timelines, vendors, presentation and execution
  • Content + Social MediaVisibility, personal branding, market education and relationship-building
  • Lease ExperienceConsumer conversations, renter relationships, landlords and future buyer opportunities
  • Relationship SkillsSphere development, referrals, consultations and long-term client care
  • English + SpanishThe ability to communicate with and serve a broader Southern California community

My job wouldn't be to erase everything you've already learned and make you start from scratch.

My job would be to help you organize those strengths around a business model that creates opportunities consistently.

The Real Gap

Knowing How a Transaction Works Is Different From Knowing How to Create One.

Knowledge

  • Forms
  • Contracts
  • MLS
  • Transaction mechanics
  • Classes
  • Licensing education

You've already invested here.

Business Building

  • Who am I going to serve?
  • Where will my leads come from?
  • What do I do every Monday morning?
  • How do I create conversations?
  • How do I follow up?
  • How do I get hired?
  • How do I build a pipeline?
  • What do I do when nothing is happening?
  • What should I focus on next?

Most agents can eventually learn the mechanics of a transaction.

The harder part is building an engine that creates enough opportunities to actually use those skills.

That's where I spend most of my time with agents.

What Mentorship Actually Looks Like

Mentorship Should Be More Than "Call Me If You Need Anything."

Proactive, specific, and built around implementation — not a phone number on a welcome sheet.

  1. 01

    A Business Plan Built Around You

    Not somebody else's personality.

    We identify your income objective, the people you want to serve, the strengths you already possess, and the three lead-generation strategies that make the most sense for you.

    Then we turn it into a simple one-page plan you can actually follow.

  2. 02

    The “What's Next?” Call

    When you're actively building, you don't need to disappear for three weeks because you're unsure what to do.

    "Jacob, I did what we talked about. This happened. What should I do next?"

    One decision. One next step. Keep moving.

  3. 03

    Weekly Support

    • — New Agent Mastermind
    • — Office collaboration
    • — Company training
    • — Real-world problem solving
    • — Accountability

    The goal is not more information for the sake of information. The goal is implementation.

  4. 04

    Monthly 1:1 Business Planning

    • Review what worked.
    • Review what didn't.
    • Look at the pipeline.
    • Adjust the plan.
    • Decide what deserves focus next.
  5. 05

    Support When Business Shows Up

    • The first buyer.
    • The first offer.
    • The first listing appointment.
    • The first listing.
    • The first escrow problem.

    You should not have to figure those moments out alone.

  6. Knowledge → Action → Conversations → Opportunities → Clients → Closings → A repeatable business.

A Business Model That Fits Evelyn

We Would Build Around Who You Already Are.

One of the biggest mistakes I see agents make is copying somebody else's lead-generation strategy simply because it worked for that person.

Your business should fit your strengths.

Pillar I

Relationships + Existing Network

You've spent years working with clients, vendors, event professionals, businesses, friends and personal contacts. That network shouldn't be treated like a cold database.

We'd build a professional relationship strategy that lets people naturally learn how you can now serve them in real estate.

  • Past event clients
  • Vendors
  • Venues
  • Professional contacts
  • Friends and family
  • Lease clients
  • Landlords
  • Freelance clients

Not "Who do you know who wants to buy or sell?" — instead: build visibility, provide value, create conversations, stay connected, earn the opportunity.

A Southern California home entry at golden hour, prepared to welcome guests

Pillar II · Open Houses + Experiences

An Open House Is Basically an Event With a House Attached.

Your event background gives you an unusually natural advantage here — property preparation, guest experience, presentation, vendor coordination, neighborhood promotion, lead capture and post-event follow-up.

The event itself is not the business. The conversations and follow-up created from the event are the business. We build the system around both.

Pillar III

Social + Content

Content builds visibility. Conversations build business.

Not "post every day and hope somebody calls." A local real estate content strategy built around:

  • Market education
  • Local communities
  • Behind-the-scenes property knowledge
  • Open houses
  • Client questions
  • Lease-to-buy education
  • Community events
  • Spanish-language content when useful
  • Your expertise and personality

Then connected into a real CRM and follow-up system, so attention has somewhere to go.

Evelyn's First 90-Day Business Build

A Clear Path Beats Random Real Estate.

  1. Days 1–14

    Position

    • Clarify personal brand
    • Professional online presence
    • CRM organized
    • Database started
    • Target market selected
    • Business goals defined

    Outcome

    People can find you, understand what you do, and take you seriously.

  2. Days 15–30

    Activate

    • Begin sphere conversations
    • Start intentional open-house activity
    • Build follow-up system
    • Create local content rhythm
    • Strengthen buyer/seller conversation skills where needed

    Outcome

    Stop preparing forever and begin creating real client conversations.

  3. Days 31–60

    Build Pipeline

    • Execute the 1-3-5 plan
    • Track every lead
    • Strengthen Follow Up Boss habits
    • Develop consistent follow-up
    • Study one local market deeply
    • Create appointments and opportunities

    Outcome

    Know who you're talking to, who needs follow-up, and where future business may come from.

  4. Days 61–90

    Convert + Adjust

    • Sharpen consultations
    • Work active opportunities
    • Review results
    • Identify bottlenecks
    • Adjust lead-generation activities
    • Build the next 90-day plan

    Outcome

    Real estate begins operating like a business rather than an occasional activity.

This is a framework, not a promise of production. Results depend on effort, consistency, skills, market conditions, follow-up, and implementation.

First Team

Mentorship Works Better When There's a Serious Platform Behind It.

First Team provides the platform. I help you turn the platform into production.

Build the Pipeline

Capture contacts. Track conversations. Organize follow-up. Stay connected with buyers. Build a professional online presence.

  • Follow Up Boss
  • RealScout
  • Luxury Presence

Create Opportunities

Turn open houses into lead-generation opportunities. Collaborate with agents. Access inventory and opportunity beyond what an isolated agent sees.

  • HomeRun 360
  • Office collaboration
  • Internal buyer relationships
  • SneakPreview

Show Up Professionally

Create polished marketing without having to build everything from scratch.

  • MAXA
  • Professional marketing
  • Company brand
  • Digital assets

Serve Clients With Confidence

When a real transaction appears, you have an entire organization behind you.

  • Legal support
  • Transaction systems
  • Management support
  • Technology support
  • Training when needed

You shouldn't have to build the brokerage infrastructure and your business at the same time.

As Your Business Grows

When You Need to Sharpen a Skill, the Resources Are There.

You've already invested time learning the mechanics of real estate. I'm not interested in making you repeat information simply so I can tell you that we have training.

But as your business grows, there will be moments when sharpening a specific skill can directly help you win business.

The purpose of training is not to keep you in a classroom. The purpose is to make you more capable in the field.

  • Buyer consultation?We work on it.
  • Listing presentation?We work on it.
  • Contracts?We work on it.
  • Follow-up conversation?We work on it.
  • Negotiation?We work on it.
  • First listing?We work through it.
Learn what you need.
Implement it quickly.
Get back into the business.

Proof

Different Agents Need Different Kinds of Support.

Built around strengths she already had

Valerie Bourg

Valerie came into real estate after working in hair salons. She already knew how to connect with people and build trust. What she needed was a strategy for turning those strengths into a real estate business.

Working with Jacob and First Team, she built around relationships, authenticity and consistent execution.

  • $50M+ in volume within her first three years
  • $23M+ sold in 2025 alone

Proactive partnership, not reactive support

Marlene Hennings

Marlene already had ability and ambition. What she wanted was someone proactively helping her build her brand, market position and business — rather than simply being available after she had a problem.

With Jacob and First Team's support, she built a custom brand strategy and pursued the coastal luxury market she wanted.

  • First $4M+ listing in her target market within ~90 days
  • $10M in volume within six months
"Through the whole transition, Jacob was there. I never felt like I had to figure everything out on my own."
— Sarah Martin, First Team agent

Individual results vary. These are examples, not a guarantee of future production.

The Brokerage Behind You.
The Coach Beside You.

First Team Provides

  • Credibility
  • Technology
  • Marketing
  • Legal support
  • Transaction infrastructure
  • Training resources
  • Local presence
  • Global reach
  • Collaboration
  • Systems

Jacob Provides

  • Business strategy
  • Personalized planning
  • Lead-generation structure
  • Accountability
  • Skill coaching
  • Pipeline reviews
  • Market positioning
  • Modern AI leverage
  • Problem solving
  • A real person to call

Most brokerages can give you access.

The question is whether someone helps you turn that access into action.

Jacob Lawlor, Regional Branch Manager, First Team Real Estate

About Jacob

Jacob Lawlor

Regional Branch Manager · First Team Real Estate · Mission Viejo + San Clemente

  • Company trainer
  • 1-on-1 business coach
  • Lead instructor
  • Longtime Southern Orange County real estate professional

I don't want to recruit you into an office and then disappear.

If we decide to work together, my role is to help you build.

That means asking better questions, creating a real plan, helping you solve problems, holding you accountable to what you said you wanted, and being available when you need a next step.

Learn More About Jacob →

Before Tuesday

What I'd Like to Figure Out Together on Tuesday

I don't need you to come to our meeting ready to make a decision.

I'd rather use the time to understand what you actually want to build and determine whether I'm the right person to help you build it.

  1. 1

    What would you want your real estate business to look like two years from now?

  2. 2

    How much income would make real estate feel like a meaningful business rather than something sitting on the side?

  3. 3

    What parts of building the business feel clear to you today, and where do you feel stuck?

  4. 4

    What would great mentorship actually look like to you?

  5. If we can answer those questions honestly, we'll know pretty quickly whether this partnership makes sense.

Tuesday, October 13 • 2:30 PM

Let's Talk About the Business You Actually Want to Build.

Not another sales pitch.

Not another collection of logins.

A real conversation about you, where you want to go, and what kind of structure and support could help you get there.

First Team Real Estate

27451 Los Altos #100

Mission Viejo, CA 92691

Looking forward to continuing the conversation, Evelyn.

— Jacob